🔎 SEO — Vanity vs. Impact
❌ Vanity
"We rank #1 for 'AI trends'!"
120K
Impressions
4.5%
CTR
→ $0 revenue
✅ Impact
"We rank #4 for 'AI consulting'"
3.2K
Impressions
18.2%
CTR
→ $62K in closed deals
⚡ AI Deployment — Vanity vs. Impact
❌ Vanity
"We deployed an FAQ chatbot"
500
FAQs answered
92%
Satisfaction
→ Zero measurable ROI
✅ Impact
"We deployed a lead qualification agent"
142
Contacts analyzed
18
Qualified leads
→ $38K pipeline added